We continue to gain a deeper understanding of our portfolio of brands and develop their future potential with the goal of accelerating growth, enticing new consumers, and enhancing long-term margins. “This is another example of how we’re developing each of our brands for specific, unique consumer demographics. “After many months of product development, we’re excited to launch this new brand as a part of the Company’s family of innovative offerings,” said Mark Messner, President and CEO. WOONSOCKET, R.I., Ma(GLOBE NEWSWIRE) - SUMR™ Brands ("SUMR Brands" or the "Company") ( SUMR), a leading juvenile goods company offering innovative, proprietary products across a variety of categories, today announced the launch of a new consumer brand, born free™, to strengthen the Company’s brand and product portfolio as well as growth outlook.
Strengthens Company’s Brand and Product Portfolio as well as Growth Outlook
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